New to LinkedIn? Getting bored with your current profile? Don’t know how to use it to your advantage? If any apply, good news is..you are not alone. Although we haven’t found the single best LinkedIn user or profile, we have certainly found a few. Forbes, Business Insider, USA Today, and many more have given their audiences “the” helpful tips on how to make the best of your LinkedIn profile…and I am here to give you the BEST of the best tips. Let’s get started!
- A picture is worth a thousand words…so cliche but also so true. When picking your profile photo make sure it’s a good one. No casual snapshots, nothing blurry, and definitely no selfies! Choose an inviting image, something that flatters you but also shows sophistication, don’t get too crazy. A simple headshot will suffice!
- Utilize your headline! In general, LinkedIn users use this space to display their job title and company name, try something different? Perhaps write a few short, yet specific, sentences that show what sets you apart from your competition. If done correctly, you will grab viewer’s attention and hopefully make more connections.
- Buzzwords, huge no-no. Words such as responsible, effective, strategic, patient, organizational, leader are to be avoided. Get creative when describing not only yourself but your responsibilities. This will reflect positively on you and let’s face it.. buzzwords are buzzkills.
- Consistency. Be consistent throughout your profile, this can be applied in multiple aspects. Bullet points, always have 3 to 5, you can’t have 3 for one job experience and 4 for another, pick a number and stick to it. Strengths- know them and be redundant. Pick your top strengths that you want a viewer to recognize you by and use them throughout your profile.
- But be selective! Don’t be too wordy, every character counts. Keep it short and simple get to the point while still being descriptive, easier said than done. Get rid of jobs you had earlier in your career, quality is better than quantity especially if past experiences aren’t adding to your profile.
- Follow Up. You meet new people everywhere you go, and following up with those contacts is crucial. Whether you met at a work event, socially, or by accident, why not connect with them on LinkedIn? They don’t say it’s a small world for no reason.
- Be a social butterfly. Just because you get a request from someone you don’t know, doesn’t mean you shouldn’t accept it. This will not help you get found, it sells LinkedIn Premium. When employers are looking to hire, the results of their searches show people with 1st level connections first, then 2nd level, 3rd level, and so on.
- Be a groupie. Don’t be afraid to join groups! This will allow you to connect with people who are not contacts. By joining groups this gives you an opportunity to reach out and invite them to your network.
Take these tips to heart, and make adjustments to your profile accordingly. LinkedIn can seem intimidating but it’s on your side. Now that you have the “in,” get on LinkedIn.