Our Approach

Bridging the divide between online and offline connections for brands. We are passionate about fostering meaningful relationships through high-tech and high-touch.

Meet the Team

Janine Just
Chief Connectologist

With her technological savvy, industry knowhow and envelope-pushing public relations techniques, Janine Just embodies the boundless energy and style that New York City is all about. JJ, who has lived in NYC for 14 years and boasts seven years of professional experience in PR, is the Chief Connectologist of her eponymous PR/Social Savvy startup firm, Janine Just, Inc., bringing online, offline to further the conversation.

Prior to building her own business, JJ co-founded and acted as the former managing partner at The Blaq Group, a boutique consulting firm where she headed successful marketing endeavors with local restaurants, bars and venues. Her first years in the industry were spent working for East Coast Saloons, where she rose to the rank of Regional Director of Marketing. Throughout her career, JJ has championed countless campaigns with a range of clients, including Citigroup, Vapiano, and Macbar. She’s also responsible for a spate of memorable local activations including Blogger’s Night Out and the Foursquare Battle for Mayorship of Delicatessen with Baratunde Thurston.

Within her industry and her ever-growing network of professional connections, clients, blogger partnerships and notables, JJ has fostered a glittering reputation for herself as a master of marrying innovative digital and social techniques with strong traditional marketing foundations, for truly unforgettable campaigns with endless potential.